Anthropologie for EVERY body

I never been able to shop at the same places as my girlfriends that were smaller than me and I think it’s attributed to why I don’t like shopping in brick and mortar establishments. 

Over the years, the phrases, "We can order it for you online at no charge." or "We only carry our main range in store."  I've been groomed to become an online only shopper.  How could I love the in store experience when I was constantly denied it.

I’ve become accustomed to shopping online because it’s “easier” for me and subsequently every brand that decided to dip their toes in the plus size fashion world.

It's as if brands are saying 'we want your fat money just not your fat bodies in our stores.'  It's better for everyone involved (mostly for the brand, not us, the fat consumer) to be kept out of the view and sequestered to the internets.

I have yet to experience a full on fabulous shopping experience when shopping till I went into a an Anthropologie that carried their plus range.  When you walk into an Anthropologie with plus sizes — the shopping experience is elevated because for once you feel catered to rather than neglected.

I’ve been a lover of @Anthropologie for the longest time but this past year it’s been especially nice to be able to shop one of my favorite brands in styles and designs I wished at one time were made for me.  

Anthropologie launched their extended size range last March online and a few select locations across the country.  I only hope it will expand to all of their retail stores.  I want every fat girl to feel the way I did when I shopped there.

As a fat consumer I’m cautious where I spend my money.  Are brands extending their sizing really invested in me as a consumer?  

Is the brand really giving it a fair go when producing plus size designs?  

Is the content and production quality equal to their main size range?  

Are the measures to promote their extended sizes evident that they truly want fat consumers shopping their brand?

For me, it’s so key to be able to see bodies like mine in brand campaigns.  

Ever since launching #APlusAnthropologie last March @anthropologie in my opinion has done a phenomenal job in not only creating beautiful designs with campaigns featuring plus size models but using visibly plus size influencers in partnerships and featuring bigger bodies on their Instagram feed.  I Stan! 

I hope you’re inspired to dress fearlessly regardless of your size because happy and confident girls of all sizes) are the prettiest. 

 

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Stay Lovely,
xx