This morning I attended a media preview event for the new Phase III reveal of the St. John’s Town Center in Jacksonville, Florida. It’s days before the mega launch and Grand Opening of the new Nordstrom and I was just so excited they invited me to attend. The event was totally Pinterest worthy with lots of great details, fun drinks, good vibes and amazing merchandise. Phase III of SJTC not only has brought Nordstrom to southeast Florida but it also launches the locations of some amazing new boutiques and stores that have completely given the Town Center a glamorous, positive and chic facelift.
Before having a personal walk through tour of Nordstrom with store manager Brandy Jefferson I moseyed around the new shopping area and checked out the other new stores opening this week. One of my favorites was the Natural Life Flagship store. Natural Life was founded by Jacksonville’s own Pattie Hughes, whose natural gift and passion for creating and capturing life’s happy moments into keepsakes turned it into a successful business.
When you walk into Natural Life you are completely at ease and actually encouraged by the positive cute vibes it radiates. The family oriented business has tons of positive sayings framed, printed and posted through out the store that leave you saying “OMG, that’s so cute!” at least 10 times in succession.
Quilted leather and media badges at the Preview Day.
Wall of encouragements at the Natural Life Flagship Store.
A golden corner of Boston Proper.
It was awesome meeting the beautiful Amy West of Amy West Travel.
Thank you Nordstrom Jacksonville for having me today, I had a great time. If you’re in the Jacksonville area make sure you come out for the festivities of the Grand Opening this Friday October, 10th at 10am. There will also be a Beauty Bash event prior (8am – 10am) at the West Elm Parking Area where you can jam out to some tunes and enjoy some light refreshments while getting beautified by the professionals before the countdown for the Grand Opening begins!